How do people make the decision to purchase Qatar airways tickets? You could talk either about evaluative criteria or decision rules ?

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Chapter5: Buying The Necessities
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How do people make the decision to purchase Qatar airways tickets? You could talk either about evaluative criteria or decision rules ?

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When people want to or have to travel then they find out how many choices (Road Train or Air) are available to them. Suppose a person chooses to go a destination by air then he will figure out which planes are providing better services or which airlines are providing better fares so decisions will depend upon person to person Some person might want to go by airline which offers low tickets while some might go from the airline which offers better services to him. Below table shows evaluation criteria. 

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