How do companies figure out past costs and the learning phenomenon that applies to them or if they will need to up the costs compared to the last product?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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How do companies figure out past costs and the learning phenomenon that applies to them or if they will need to up the costs compared to the last product?

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