How can Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation and geographic expansion within the country?

How can Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation and geographic expansion within the country?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter16: Integrated Marketing Communications

Section16.2: Because You’re Worth It: Imc At L’oréal

Problem 1C

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