How can Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation and geographic expansion within the country?
How can Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation and geographic expansion within the country?
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
Problem 1C
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How can Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation and geographic expansion within the country?
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