How behavorial bias affect investment behavior?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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 How behavorial bias affect investment behavior?

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Behavioral bias is the belief by the investors that unknowingly affects the investors investment decisions. It is a study which states that the market is influenced by the psychological and emotional decisions along with financial economics. There are several types of cognitive and psychological biases which affects the investment decision of an individual. Efficient market hypothesis states that the price of the stock has all the informaton factored in. However, it is the effect of this behavioral bias investments that creates market inefficiencies.

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