honest tea company Think about Honest Tea’s structure – what kind of method do they use for management? Centralization or decentralization? Why?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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honest tea company

Think about Honest Tea’s structure – what kind of method do they use for management? Centralization or decentralization? Why?

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About the honest tea company

Honest Tea (US) is a Bethesda, Maryland-based bottled organic tea manufacturer. The company is a Coca-Cola Company wholly owned subsidiary. Honest Tea is a fast-growing private company that is known for its organic and fair-trade goods. Honest Tea began with a small team of employees and five items, three of which are still available. Today, the company offers over 35 different tea and beverage package variants. Honest Tea caters to a segment of the market that prefers organic or low-calorie beverages over others. Honest Tea has to adapt to changing circumstances and locations on a regular basis. Initially, the company primarily sold organic or low-calorie tea, but it has now expanded to include a variety of other beverages. Honest Tea thinks that growth is a never-ending process; the company should never consider itself to have accomplished everything it set out to do.

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