Heavy Duty Company, a manufacturer of power tools, decides to offer a rebate of $130 on its 16-inch midrange chain saw, which currently has a retail price $490. Heavy Duty's marketers estimate that, as a result of the rebate, sales of this model will increase from 60,000 to 80,000 units next year. The profit margin for Heavy Duty before the rebate is $180. Based on the given information, is the decision to give the rebate a wise one? Explain

Heavy Duty Company, a manufacturer of power tools, decides to offer a rebate of $130 on its 16-inch midrange chain saw, which currently has a retail price $490. Heavy Duty's marketers estimate that, as a result of the rebate, sales of this model will increase from 60,000 to 80,000 units next year. The profit margin for Heavy Duty before the rebate is $180. Based on the given information, is the decision to give the rebate a wise one? Explain

Financial Accounting Intro Concepts Meth/Uses

14th Edition

ISBN:9781285595047

Author:Weil

Publisher:Weil

ChapterA: Appendix - Time Value Of Cash Flows: Compound Interest Concepts And Applications

Section: Chapter Questions

Problem 30P

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Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $29,900 to $28,100. The marketing group estimates that this rebate will increase sales over the next year from 38,100 to 53,000 vehicles. Suppose Honda's profit margin with the rebate is $5,890 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $_____million. (Round to one decimal place.)
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1.
1. Honda Motor Company is considering offering a $1,900 rebate on its minivan, lowering the vehicle's price from $30,100 to $28,200. The marketing group estimates that this rebate will increase sales over the next year from 39,000 to 53,800 vehicles. Suppose Honda's profit margin with the rebate is $5,470 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $ million. (Round to one decimal place.) million. (Round to one decimal place.) The benefit of the rebate will be $ Is it a good idea? (Select from the drop-down menu.) Offering the rebate (1) (1) does not does look attractive.
Ashvin