he following regression equation is based on the analysis of four variables: SM_DOLLARS is the dollar amount of a watershed conservation agency's weekly spending on social media ads. RADIO_ADS is the number of radio advertisements aired weekly by the agency. WS_DOLLARS is the dollar amount of the agency’s weekly spending on web search ads. The variable WEB_VISITS is the number of weekly visitors to their educational website. These data have been recorded every week for the past three years. WEB_VISITS (expected) = 208 + 1.25*SM_DOLLARS + 1.5*RADIO_ADS + 1.2*WS_DOLLARS
Correlation
Correlation defines a relationship between two independent variables. It tells the degree to which variables move in relation to each other. When two sets of data are related to each other, there is a correlation between them.
Linear Correlation
A correlation is used to determine the relationships between numerical and categorical variables. In other words, it is an indicator of how things are connected to one another. The correlation analysis is the study of how variables are related.
Regression Analysis
Regression analysis is a statistical method in which it estimates the relationship between a dependent variable and one or more independent variable. In simple terms dependent variable is called as outcome variable and independent variable is called as predictors. Regression analysis is one of the methods to find the trends in data. The independent variable used in Regression analysis is named Predictor variable. It offers data of an associated dependent variable regarding a particular outcome.
The following regression equation is based on the analysis of four variables: SM_DOLLARS is the dollar amount of a watershed conservation agency's weekly spending on social media ads. RADIO_ADS is the number of radio advertisements aired weekly by the agency. WS_DOLLARS is the dollar amount of the agency’s weekly spending on web search ads. The variable WEB_VISITS is the number of weekly visitors to their educational website. These data have been recorded every week for the past three years.
WEB_VISITS (expected) = 208 + 1.25*SM_DOLLARS + 1.5*RADIO_ADS + 1.2*WS_DOLLARS
The data meet the assumptions for regression analysis, and the regression results, including the coefficients, were found to be statistically significant.
Initially, $320 was spent on social media ads, 10 radio ads were aired, and $120 spent on web search ads.
How many additional weekly web visits would you predict when the agency increases its weekly spending on social media ads by $440 without changing the amount spent on radio ads or web search ads? (Round your answer to the nearest whole number.)
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