Hazlett & Family is organized into two geographic markets Northern and Southern. The company makes an off-road vehicle for recreation and agricultural use. The vehicle is sold in three models, depending on the power and options. The three models, from least expensive to most expensive, are the H-L, H-LX, and H-LXS. The company's financial staff has prepared the following forecasted income statement for the upcoming fiscal year (in thousands of dollars): Sales revenue Cost of goods sold Gross margin Marketing costs Administrative costs Total marketing and administrative Operating profits Total $ 59,400 46,050 $ 13,350 4,875 2,421 $7,296 $6,054 H-L H-LX H-LXS Northern $ 45,450 35,175 $ 10,275 Northern $ 18,300 13,800 13,800 2,775 1,875 $ 4,650 $ 5,625 Management has expressed special concern with the Southern market because of the extremely poor return on sales. This market was entered a year ago because it seemed like the best opportunity for growth. Hazlett & Family knew that it would take some time to build profitability in the market, but there has been no noticeable change in the low returns over time. Sales revenue Variable manufacturing costs as a percentage of sales revenue Variable marketing costs as a percentage of sales revenue Sales revenue by market and product are as follows (in thousands of dollars): Southern $ 4,800 4,800 4,800 The financial staff has also prepared product-line information to help the managers of the company decide whether to leave the Southern market. Southern $ 13,950 10,875 $ 3,075 2,100 546 $ 2,646 $ 429 H-L $ 22,800 50% 5 Products H-LX $ 18,300 75% 2 H-LXS $ 18,300 65% 3 Marketing costs that are not listed as variable are fixed for the period and separable by market. Fixed marketing costs assigned to the Southern market would be saved if that market were eliminated. Eliminating the Southern market will not affect administrative costs or fixed manufacturing costs.
Hazlett & Family is organized into two geographic markets Northern and Southern. The company makes an off-road vehicle for recreation and agricultural use. The vehicle is sold in three models, depending on the power and options. The three models, from least expensive to most expensive, are the H-L, H-LX, and H-LXS. The company's financial staff has prepared the following forecasted income statement for the upcoming fiscal year (in thousands of dollars): Sales revenue Cost of goods sold Gross margin Marketing costs Administrative costs Total marketing and administrative Operating profits Total $ 59,400 46,050 $ 13,350 4,875 2,421 $7,296 $6,054 H-L H-LX H-LXS Northern $ 45,450 35,175 $ 10,275 Northern $ 18,300 13,800 13,800 2,775 1,875 $ 4,650 $ 5,625 Management has expressed special concern with the Southern market because of the extremely poor return on sales. This market was entered a year ago because it seemed like the best opportunity for growth. Hazlett & Family knew that it would take some time to build profitability in the market, but there has been no noticeable change in the low returns over time. Sales revenue Variable manufacturing costs as a percentage of sales revenue Variable marketing costs as a percentage of sales revenue Sales revenue by market and product are as follows (in thousands of dollars): Southern $ 4,800 4,800 4,800 The financial staff has also prepared product-line information to help the managers of the company decide whether to leave the Southern market. Southern $ 13,950 10,875 $ 3,075 2,100 546 $ 2,646 $ 429 H-L $ 22,800 50% 5 Products H-LX $ 18,300 75% 2 H-LXS $ 18,300 65% 3 Marketing costs that are not listed as variable are fixed for the period and separable by market. Fixed marketing costs assigned to the Southern market would be saved if that market were eliminated. Eliminating the Southern market will not affect administrative costs or fixed manufacturing costs.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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