"hat are the characteristics of businesses in each of the four cells of the BCG matrix?
"hat are the characteristics of businesses in each of the four cells of the BCG matrix?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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The main objective of using the BCG matrix is to assist the business to prioritize what all business units to keep or sell based on the level of profitability. Alternatively, the BCG matrix is also known as the portfolio management framework.
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