Greater consumption of alcohol leads to more motorvehicle accidents and, thus, imposes costs on peoplewho do not drink and drive.a. Illustrate the market for alcohol, labeling thedemand curve, the social-value curve, thesupply curve, the social-cost curve, the marketequilibrium level of output, and the efficient levelof output.b. On your graph, shade the area corresponding tothe deadweight loss of the market equilibrium.(Hint: The deadweight loss occurs because someunits of alcohol are consumed for which the socialcost exceeds the social value.) Explain.

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Greater consumption of alcohol leads to more motor
vehicle accidents and, thus, imposes costs on people
who do not drink and drive.
a. Illustrate the market for alcohol, labeling the
demand curve, the social-value curve, the
supply curve, the social-cost curve, the market
equilibrium
level of output, and the efficient level
of output.
b. On your graph, shade the area corresponding to
the deadweight loss of the market equilibrium.
(Hint: The deadweight loss occurs because some
units of alcohol are consumed for which the social
cost
exceeds the social value.) Explain.

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