Global Wannabe (GW), a manufacturer of musical instruments, is eager to  internationalize. New to international business, within the coming four years, senior  management wants GW to generate at least one-third of its sales from abroad by  establishing foreign marketing subsidiaries and production bases in low-cost countries to  cut manufacturing costs. GW’s president, Larry Gerber, has appointed you to the task  force charged with recruiting managers who can run GW’s operations abroad. 3.2 What measures can you take to enhance the prospects of placing women in international business jobs?

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