Given the information on the preceding graph, use the blue line (circle symbol) to graph the demand curve for the dominant firm (also known as the residual demand curve) and the black line (plus symbol) to graph the marginal revenue curve for the dominant firm on the following graph. (Hint: The slope of the marginal revenue curve is twice that of the demand curve since the demand curve is linear in this case.) Price (Dolars per box of cereal) 12 11 10 1 0 MC of Dominant Firm S 10 15 20 25 30 35 40 45 50 55 60 QUANTITY (Millions of boxes of cereal per year) DF Demand Marginal Revenue This graph also shows the dominant firm's marginal cost curve. Given that cost curve, as well as the demand and marginal revenue curves you derived, the price of a box of cereal will be s under the price-leadership model.

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Given the information on the preceding graph, use the blue line (circle symbol) to graph the demand curve for the dominant firm (also known as the
residual demand curve) and the black line (plus symbol) to graph the marginal revenue curve for the dominant firm on the following graph. (Hint: The
slope of the marginal revenue curve is twice that of the demand curve since the demand curve is linear in this case.)
Price (Dollars per box of cereal)
12
11
10
2
T
0
MC of Dominant Firm
0
S 10 15 20 25 30 35 40 45 50 55 60
QUANTITY (Millions of boxes of cereal per year)
DF Demand
Marginal Revenue
This graph also shows the dominant firm's marginal cost curve. Given that cost curve, as well as the demand and marginal revenue curves you
derived, the price of a box of cereal will be s
under the price-leadership model.
Transcribed Image Text:Given the information on the preceding graph, use the blue line (circle symbol) to graph the demand curve for the dominant firm (also known as the residual demand curve) and the black line (plus symbol) to graph the marginal revenue curve for the dominant firm on the following graph. (Hint: The slope of the marginal revenue curve is twice that of the demand curve since the demand curve is linear in this case.) Price (Dollars per box of cereal) 12 11 10 2 T 0 MC of Dominant Firm 0 S 10 15 20 25 30 35 40 45 50 55 60 QUANTITY (Millions of boxes of cereal per year) DF Demand Marginal Revenue This graph also shows the dominant firm's marginal cost curve. Given that cost curve, as well as the demand and marginal revenue curves you derived, the price of a box of cereal will be s under the price-leadership model.
Consider Kellogg's production and price choices in the breakfast cereal industry when it is characterized by the price-leadership model.
Under this theory of oligopoly, all firms other than the dominant firm act as
sum of their marginal cost curves is their
curve.
The following graph shows the market demand curve and the horizontal sum of the marginal cost curves of all firms other than the dominant firm:
Price (Dollars per box of cereal)
12
11
10
9
2
1
Qemand
Supply (MC of Other Firms)
05 10 15 20 25 30 35 40 45 50 55 60
QUANTITY (Millions of boxes of cereal per year)
Therefore, the horizontal
22
Transcribed Image Text:Consider Kellogg's production and price choices in the breakfast cereal industry when it is characterized by the price-leadership model. Under this theory of oligopoly, all firms other than the dominant firm act as sum of their marginal cost curves is their curve. The following graph shows the market demand curve and the horizontal sum of the marginal cost curves of all firms other than the dominant firm: Price (Dollars per box of cereal) 12 11 10 9 2 1 Qemand Supply (MC of Other Firms) 05 10 15 20 25 30 35 40 45 50 55 60 QUANTITY (Millions of boxes of cereal per year) Therefore, the horizontal 22
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