Give an evaluation or comment in the direct and indirect cost of the table
Transcribed Image Text: Month
One-off orders made per month
Subscription orders fulfilled
Bags sold per month
Gross revenue (value of goods) on one-off
Discount and credit codes applied
Net revenue
Subscription revenue
Gift vouchers purchased (£)
Actual core product revenue
Non-bag revenue
Forknado Revenue
Total revenue
Average revenue per order
Orders made by new customers
Orders made by returning customers
Share of repurchases
Dinr Portions served
Forknado Portions Served
DIRECT COST
Cost of ingredients - totals (Dinr)
Cost of ingredients - totals (Forknado)
Delivery cost Dinr
Delivery cost Forknado
Packing cost
Cost per paper bag and all small packaging
materials, letters (paper & printing), recipe
sheets, ice pack etc
Small stuff (Dinr only)
Gift to customers (candle, chocolates etc)
Transaction cost (paypal / stripe)
VAT
Other cost
total direct cost
Operating profit
gross margin
Oct 2012 Nov
1
2
43
48
811
326
486
105
591
0
591
19
35
8
685
191
0
84
52
51
24
77
1,034
-443
-75%
87
2,361
818
1,543
94
1,637
30
1,667
31
53
24
0
Dec
151
3
79
65
37
8
95
59
1105
343
782
18.60% 31.17% 43.24% 25.93% 43.24%
62
210
134
166
306
1,177 989.51
0
782
502 235.73
782
30
21
16
0
103
32
31
Jan 2013 Feb
4
5
1,983 1,391
-609
-316
-19% -78%
54
78
118
1228 2,224
493
589
1,636
769
179.56
949
949
23
40
14
74
0
75
1,711
136
1,711
30
42
697.26 1291.42
59
38
32
0
March Apr
6
7
36
332.28 591.56 215.76
64
68
61
913
194
719
37
0
205 106
711.69 500.35
28
34
857
25
18
18
50.00 % 43.24% 55.32%
122
122
182
61
91
880 1376.8
147.5
281
732.50 1,095.80
May
8
0
47
106
138.43
0
20
25
857 732.50 1,115.80 585.50 571.00
12
36
32
29
1,262 2,221 1,096
935
-314 -510 -238 -203
-33% -30% -28% -28%
2728
29
733 1,127.80 621.50 571.00
24
21
16
21
26
Jun
9
0
25
158
43
668
107.5
560.5
33
45
896.89 604.08
Jul
0
10
75
28
19
23
45
677
111
566
1,470
979
-342
-358
-31% -61%
267.3 336.78 258.34 124.22 192.96
085
Aug
0
11
78
16
19
23
358
0
27
24
12
12
13
16
52.00% 57.14% 75.00% 75.00%
86
90
60
42
610.82 372.49
358.00
27
4
12
30
21
310
431
73
46.72
358 263.28
0
52
Sept
7
12
14
12
59
263
190
500.00
26
3
9
29
39
219.54
460.93
137.36
52
5
11
855
639
885
-284
-281
-385
-50% -79% -146%
Transcribed Image Text: INDIRECT COST
Rent Dinr
Rent Forknado
Utilities
Chief culinary officer
Chief executive and operating officer
Operations manager
Chief marketing officer
Culinary Intern
Marketing staff
TOTAL STAFF COST
Marketing & PR
Insurance
Recurring Tech/Phone Cost
Entertainment
Misc
Kitchen equipment (consumables)
Office equipment (consumables)
Delivery equipment (consumables) Dinr
Delivery equipment (consumables) Forknad
Recruitment
Indirect cost total
EBITDA
533
22
1,200
1,200
430
142
533
22
1,200
533
22
1,200
1,200
1,200
2,162 1,119
142
142
533
22
1,200
1,200
446
142
533
22
600
600
4,509
142
533
22
941
941
630
142
533
22
1,232
533
22
533
533
22
1,200
600
533
22
1,200
750
750
533
22
1,200
750
750
1,232
533 1,800
2,700
399
853
293
447
142
142
142
21.5
10
86.25 193.23
10
142
143.66 96.33 159.36
94.71 48.68 35.27
10 9.6 14.13
19.77 10.28 5.05
65.18
8
326.74
431.07
4.8
533
670
22
1,200
1,200
575
2,700 2,975
137 456
142 153
86.86
73.89
42
47.86
200.4
253.5
45
42.3
2,327 4,060
3,016
2,344 5,807
5,557
2,268 2,446 3,097 3,124 4,015 3,748
-2,771 -4,375 -3,625 -2,658 -6,317 -2,507 -2,649 -3,439 -3,482 -4,299 -4,029 -5,942