George Fine, owner of Fine Manufacturing, is consideringthe introduction of a new product line. George has consideredfactors such as costs of raw materials, new equipment, andrequirements of a new production process. He estimates that thevariable costs of each unit produced would be $8 and fi xed costswould be $70,000.(a) If the selling price is set at $20 each, how many unitshave to be produced and sold for Fine Manufacturingto break even? Use both graphical and algebraicapproaches.(b) If the selling price of the product is set at $18 per unit,Fine Manufacturing expects to sell 15,000 units. Whatwould be the total contribution to profi t from this productat this price?(c) Fine Manufacturing estimates that if it off ers the productat the original target price of $20 per unit, the companywill sell about 12,000 units. Which pricing strategy—$18per unit or $20 per unit—will yield a higher contributionto profi t?(d) Identify additional factors that George Fine shouldconsider in deciding whether to produce and sell the newproduct

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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George Fine, owner of Fine Manufacturing, is considering
the introduction of a new product line. George has considered
factors such as costs of raw materials, new equipment, and
requirements of a new production process. He estimates that the
variable costs of each unit produced would be $8 and fi xed costs
would be $70,000.
(a) If the selling price is set at $20 each, how many units
have to be produced and sold for Fine Manufacturing
to break even? Use both graphical and algebraic
approaches.
(b) If the selling price of the product is set at $18 per unit,
Fine Manufacturing expects to sell 15,000 units. What
would be the total contribution to profi t from this product
at this price?
(c) Fine Manufacturing estimates that if it off ers the product
at the original target price of $20 per unit, the company
will sell about 12,000 units. Which pricing strategy—$18
per unit or $20 per unit—will yield a higher contribution
to profi t?
(d) Identify additional factors that George Fine should
consider in deciding whether to produce and sell the new
product

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