Gender Age Ethnicity Length of residency Overall satisfaction with city services (using a scale of 1–5, ranging from poor to excellent) Quality of schools (using a scale of 1–5, ranging from poor to excellent) What types of data (categorical, ordinal, interval, or ratio) do each of the survey items represent and why?

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From Business Analytics (Evans) 3rd Ed. 

Metrics and Data Classification

  1. A survey handed out to individuals at a major shopping mall in a small Florida city in July asked the following:

    • Gender

    • Age

    • Ethnicity

    • Length of residency

    • Overall satisfaction with city services (using a scale of 1–5, ranging from poor to excellent)

    • Quality of schools (using a scale of 1–5, ranging from poor to excellent)

    What types of data (categorical, ordinal, interval, or ratio) do each of the survey items represent and why?

  2. Classify each of the data elements in the Sales Transactions database as categorical, ordinal, interval, or ratio data and explain why.

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