Gardner Company currently makes all sales on credit and offers no cash discount. The firm is considering offering a 2 2% cash discount for payment within 15 days. The firm's current average collection period is 60 60 days, sales are 40 comma 000 40,000units, selling price is $ 45 45 per unit, and variable cost per unit is $ 36 36. The firm expects that the change in credit terms will result in an increase in sales to 42 comma 000 42,000 units, that 70 70% of the sales will take the discount, and that the average collection period will fall to 30 30 days. If the firm's required rate of return on equal-risk investments is 25 25%, should the proposed discount be offered? (Note: Assume a365-day year.)
Gardner Company currently makes all sales on credit and offers no cash discount. The firm is considering offering a 2 2% cash discount for payment within 15 days. The firm's current average collection period is 60 60 days, sales are 40 comma 000 40,000units, selling price is $ 45 45 per unit, and variable cost per unit is $ 36 36. The firm expects that the change in credit terms will result in an increase in sales to 42 comma 000 42,000 units, that 70 70% of the sales will take the discount, and that the average collection period will fall to 30 30 days. If the firm's required
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