Galimcan's research is investigating the innovative service capabilities of small restaurants and coffee shops in Kazakhstan. He is interested in finding out how restaurants and coffee shops in Kazakhstan could enhance their competitiveness by improving the quality of service and enhancing the customer experience through offering unique products and services. His initial review showed him that his research could benefit from different conceptual areas including entrepreneurial orientation, capability, innovation/new product development, customer orientation and customer experience. He also knows that small hospitality firms in Kazakhstan do not receive much support from the government in the form of capital, subsidies, and/or training in order to be able to fulfil their ambitions. Galimcan needs to articulate his research focus further by identifying the relationships between different research areas and concepts, and relating the topic to the country context, Kazakhstan. Questions 1) What advice could you give to Galimcan in terms of using generic management versus hospitality/tourism publications in relation to his topic? 2) What are the hospitality and tourism journals publishing academic papers on this topic? 3) Identify six relevant academic journal articles and one book in order to help with Galimcan's research? 4) 'The fact that there is not enough research investigating the entrepreneurial capability of small hospitality firms is an advantage for Galimcan. It is also an advantage that there is not much research in the context of Kazakhstan. Please discuss whether these arguments are valid. Besides academic journal articles, what other sources could inform Galimcan's research?
Galimcan's research is investigating the innovative service capabilities of small restaurants and coffee shops in Kazakhstan. He is interested in finding out how restaurants and coffee shops in Kazakhstan could enhance their competitiveness by improving the quality of service and enhancing the customer experience through offering unique products and services. His initial review showed him that his research could benefit from different conceptual areas including entrepreneurial orientation, capability, innovation/new product development, customer orientation and customer experience. He also knows that small hospitality firms in Kazakhstan do not receive much support from the government in the form of capital, subsidies, and/or training in order to be able to fulfil their ambitions. Galimcan needs to articulate his research focus further by identifying the relationships between different research areas and concepts, and relating the topic to the country context, Kazakhstan. Questions 1) What advice could you give to Galimcan in terms of using generic management versus hospitality/tourism publications in relation to his topic? 2) What are the hospitality and tourism journals publishing academic papers on this topic? 3) Identify six relevant academic journal articles and one book in order to help with Galimcan's research? 4) 'The fact that there is not enough research investigating the entrepreneurial capability of small hospitality firms is an advantage for Galimcan. It is also an advantage that there is not much research in the context of Kazakhstan. Please discuss whether these arguments are valid. Besides academic journal articles, what other sources could inform Galimcan's research?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Transcribed Image Text:Galimcan's research is investigating the innovative service capabilities of small restaurants and coffee shops in Kazakhstan. He is interested in
finding out how restaurants and coffee shops in Kazakhstan could enhance their competitiveness by improving the quality of service and enhancing
the customer experience through offering unique products and services. His initial review showed him that his research could benefit from different
conceptual areas including entrepreneurial orientation, capability, innovation/new product development, customer orientation and customer
experience. He also knows that small hospitality firms in Kazakhstan do not receive much support from the government in the form of capital,
subsidies, and/or training in order to be able to fulfil their ambitions. Galimcan needs to articulate his research focus further by identifying the
relationships between different research areas and concepts, and relating the topic to the country context, Kazakhstan.
Questions
1) What advice could you give to Galimcan in terms of using generic management versus hospitality/tourism publications in relation to his topic?
2) What are the hospitality and tourism journals publishing academic papers on this topic?
3) Identify six relevant academic journal articles and one book in order to help with Galimcan's research?
4) 'The fact that there is not enough research investigating the entrepreneurial capability of small hospitality firms is an advantage for Galimcan. It is
also an advantage that there is not much research in the context of Kazakhstan. Please discuss whether these arguments are valid. Besides
academic journal articles, what other sources could inform Galimcan's research?
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