FunTime Company produces three lines of greeting cards: scented, musical, and regular. Segmented income statements for the past year are as follows:   Scented Musical Regular Total Sales $ 10,000 $15,000 $25,000 $50,000 Less: Variable expenses 7,000 12,000 12,500 31,500 Contribution margin $ 3,000 $ 3,000 $12,500 $18,500 Less: Direct fixed expenses 4,000 5,000 3,000 12,000 Segment margin $ (1,000) $ (2,000) $ 9,500 $ 6,500 Less: Common fixed expenses       7,500 Operating income (loss)       $(1,000) Kathy Bunker, president of FunTime, is concerned about the financial performance of her firm and is seriously considering dropping both the scented and musical product lines. However, before making a final decision, she consults Jim Dorn, FunTime’s vice president of marketing. Required: 1. Jim believes that by increasing advertising by $1,000 ($250 for the scented line and $750 for the musical line), sales of those two lines would increase by 30%. Prepare segmented income statements based on Jim's assumptions. Note: Enter all amounts as positive numbers except subtotals, if applicable. FunTime Segmented Income Statement     Scented Musical Regular Total   Sales $ $ $ $   Less: Variable expenses           Contribution margin $ $ $ $   Less: Direct fixed expenses           Segment margin $ $ $ $   Less: Common fixed expenses           Operating income (loss)       $   If you were Kathy, how would you react to this information? Kathy should   this proposal. The 30% sales increase, coupled with the increased advertising,   the loss. Both scented and musical product-line profits increase. However, more must be done. If the scented and musical product margins remain negative, the two products may need to be dropped. 2. Jim warns Kathy that eliminating the scented and musical lines would lower the sales of the regular line by 20%. Prepare an income statement for Fun Time assuming the Scented and Musical greeting card lines are dropped. Note: Enter all amounts as positive numbers except subtotals, if applicable. FunTime Income Statement (Regular Greeting Cards only) Sales $ Less: Variable expenses   Contribution margin $ Less: Fixed expenses   Operating income (loss) $ Given this information, would it be profitable to eliminate the scented and musical lines? While dropping the two lines results in   of $ it is   than the alternative offered in Requirement 1. 3. Suppose that eliminating either line reduces sales of the regular cards by 10%. Would a combination of increased advertising (the option described in Requirement 1) and eliminating one of the lines be beneficial? Prepare segmented income statements assuming the Musical line is dropped and advertising is increased. Note: Enter all amounts as positive numbers except subtotals, if applicable. FunTime Segmented Income Statement     Scented Regular Total Sales $ $ $ Less: Variable expenses       Contribution margin $ $ $ Less: Direct fixed expenses       Segment margin $ $ $ Less: Common fixed expenses       Operating income (loss)     $ Based on your calculations above, identify the best combination for the firm

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Author:Libby
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Chapter1: Financial Statements And Business Decisions
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FunTime Company produces three lines of greeting cards: scented, musical, and regular. Segmented income statements for the past year are as follows:

  Scented Musical Regular Total
Sales $ 10,000 $15,000 $25,000 $50,000
Less: Variable expenses 7,000 12,000 12,500 31,500
Contribution margin $ 3,000 $ 3,000 $12,500 $18,500
Less: Direct fixed expenses 4,000 5,000 3,000 12,000
Segment margin $ (1,000) $ (2,000) $ 9,500 $ 6,500
Less: Common fixed expenses       7,500
Operating income (loss)       $(1,000)

Kathy Bunker, president of FunTime, is concerned about the financial performance of her firm and is seriously considering dropping both the scented and musical product lines. However, before making a final decision, she consults Jim Dorn, FunTime’s vice president of marketing.

Required:

1. Jim believes that by increasing advertising by $1,000 ($250 for the scented line and $750 for the musical line), sales of those two lines would increase by 30%.

Prepare segmented income statements based on Jim's assumptions.

Note: Enter all amounts as positive numbers except subtotals, if applicable.

FunTime
Segmented Income Statement
 
  Scented Musical Regular Total  
Sales $ $ $ $  
Less: Variable expenses          
Contribution margin $ $ $ $  
Less: Direct fixed expenses          
Segment margin $ $ $ $  
Less: Common fixed expenses          
Operating income (loss)       $  

If you were Kathy, how would you react to this information?

Kathy should   this proposal. The 30% sales increase, coupled with the increased advertising,   the loss. Both scented and musical product-line profits increase. However, more must be done. If the scented and musical product margins remain negative, the two products may need to be dropped.

2. Jim warns Kathy that eliminating the scented and musical lines would lower the sales of the regular line by 20%.

Prepare an income statement for Fun Time assuming the Scented and Musical greeting card lines are dropped.

Note: Enter all amounts as positive numbers except subtotals, if applicable.

FunTime
Income Statement
(Regular Greeting Cards only)
Sales $
Less: Variable expenses  
Contribution margin $
Less: Fixed expenses  
Operating income (loss) $

Given this information, would it be profitable to eliminate the scented and musical lines?

While dropping the two lines results in   of $ it is   than the alternative offered in Requirement 1.

3. Suppose that eliminating either line reduces sales of the regular cards by 10%. Would a combination of increased advertising (the option described in Requirement 1) and eliminating one of the lines be beneficial?

Prepare segmented income statements assuming the Musical line is dropped and advertising is increased.

Note: Enter all amounts as positive numbers except subtotals, if applicable.

FunTime
Segmented Income Statement
 
  Scented Regular Total
Sales $ $ $
Less: Variable expenses      
Contribution margin $ $ $
Less: Direct fixed expenses      
Segment margin $ $ $
Less: Common fixed expenses      
Operating income (loss)     $

Based on your calculations above, identify the best combination for the firm.

 
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