Four after college friends all lost their computers in a dorm theft Drew forgot to lock the door. Now they are each considering buying a netbook. The table contains the maximum prices each would be willing to pay. The lowest price they can find is $150. Student Felix Lauren Drew Oscar Willingness to pay $500 $400 $300 $100 On the graph, move the price line from $0 to the market price for netbooks. Then highlight each person's consumer surplus (CS) by moving the line segments assigned to each buyer. Place one segment at the top of the consumer surplus region for that person, and the other segment at the bottom. If a buyer does not have a consumer surplus at all, leave that person's line segments where they are. What is the total consumer surplus? Price ($) 600 550 500 450 400 350- 300 250- 200 150 100 50- Felix Felix Lauren Lauren Drew Drew Oscar Oscar Price 0 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5 6.0 6.5 7.0 Quantity of netbooks

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Product and Price Bundling

Product and price bundling is used as a marketing strategy by businesses, where complementary products and services are combined and sold as a package deal. This bundled price is usually less than the total price of the individual products if they were to be sold separately. When bundled and sold, each product is sold at a reduced price. Using a price bundling strategy helps increase the average revenue per user and also increases the engagement with the user. This happens as the perceived value of the bundled products is more than the individual products.