Formulate the LPP

Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
Section: Chapter Questions
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a. Formulate the LPP 

Dorian Auto manufactures luxury cars and trucks. The company
believes that its most likely customers are high-income women and
men. To reach these groups, Dorian Auto has embarked on an
ambitious TV advertising campaign and has decided to purchase
1-minute commercial spots on two types of programs: comedy
shows and football games. Each comedy commercial is seen by 7
million high-income women and 2 million high-income men. Each
football commercial is seen by 2 million high-income women and
12 million high-income men. A 1-minute comedy ad costs $50,000,
and a 1-minute football ad costs $100,000. Dorian would like the
commercials to be seen by at least 28 million high-income women
and at least 24 million high-income men. Use linear programming
to determine how Dorian Auto can meet its advertising
requirements at minimum cost
Transcribed Image Text:Dorian Auto manufactures luxury cars and trucks. The company believes that its most likely customers are high-income women and men. To reach these groups, Dorian Auto has embarked on an ambitious TV advertising campaign and has decided to purchase 1-minute commercial spots on two types of programs: comedy shows and football games. Each comedy commercial is seen by 7 million high-income women and 2 million high-income men. Each football commercial is seen by 2 million high-income women and 12 million high-income men. A 1-minute comedy ad costs $50,000, and a 1-minute football ad costs $100,000. Dorian would like the commercials to be seen by at least 28 million high-income women and at least 24 million high-income men. Use linear programming to determine how Dorian Auto can meet its advertising requirements at minimum cost
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