For Starbucks (SBUX), the following table has information for revenues, PM, and ATO for the past 4 years: Sales (millions). PM from sales..... PM..... ΑΤΟ .. ...... Fiscal 2014 $16,448 10.55% 10.44% 2.78 Fiscal 2015 Fiscal 2016 $21,316 11.65% 12.39% 2.80 $19,163 11.36% 11.45% 2.92 Fiscal 2017 $22,287 11.05% 11.61% 2.89 Fiscal 2018 a. Using a parsimonious analysis, prepare the assumptions for foreseeable forecast. b. Evaluate the reasonableness of the forecasted RNOA. $24,720 10.59% 16.55% 4.65

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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E7.16
For Starbucks (SBUX), the following table has information for revenues, PM, and AT0 for the
past 4 years:
Fiscal 2014
Fiscal 2015
Fiscal 2016
Fiscal 2017
Fiscal 2018
Sales (millions).
PM from sales.
$16,448
$19,163
$21,316
$22,287
$24,720
10.55%
11.36%
11.65%
11.05%
10.59%
PM .
10.44%
11.45%
12.39%
11.61%
16.55%
АТО
2.78
2.92
2.80
2.89
4.65
Using a parsimonious analysis, prepare the assumptions for foreseeable forecast.
а.
b.
Evaluate the reasonableness of the forecasted RNOA.
Transcribed Image Text:E7.16 For Starbucks (SBUX), the following table has information for revenues, PM, and AT0 for the past 4 years: Fiscal 2014 Fiscal 2015 Fiscal 2016 Fiscal 2017 Fiscal 2018 Sales (millions). PM from sales. $16,448 $19,163 $21,316 $22,287 $24,720 10.55% 11.36% 11.65% 11.05% 10.59% PM . 10.44% 11.45% 12.39% 11.61% 16.55% АТО 2.78 2.92 2.80 2.89 4.65 Using a parsimonious analysis, prepare the assumptions for foreseeable forecast. а. b. Evaluate the reasonableness of the forecasted RNOA.
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