For online marketing, most campaigns will fall into one of two categories: business-to-consumer (B2C) and business-to-business (B2B) marketing. Discuss their characteristics and use an example of each.

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For online marketing, most campaigns will fall into one of two categories: business-to-consumer (B2C) and business-to-business (B2B) marketing. Discuss their characteristics and use an example of each.

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