For a century AT&T was America's "phone company," but it has changed dramatically in the past few years. In 2000, its wireless network data traffic was negligible. The part of its business depending on software was similarly negligible, but by 2020 it will have risen to 75%. Like competitors such as Comcast, AT&T's strategy is to drive the company toward a new digital future, one in which telecommunications, media, and entertainment converge, and customers can get the information, access, and entertainment they need, anywhere, on whatever digital device they choose to use. That's exciting for AT&T's customers and shareholders. But what do you do with the 150,000 or so AT&T employees who were hired by a phone company years ago to do very different, nondigital, nonsoftware jobs? Summarize the case. What do you do with the 150,000 or so AT&T employess who were hired by a phone company years ago to do very different, nondigital, nonsoftware jobs? Explain it elaborately.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
icon
Related questions
Question
I need the answer as soon as possible
For a century AT&T was America's "phone company,"
but it has changed dramatically in the past few years.
In 2000, its wireless network data traffic was
negligible. The part of its business depending on
software was similarly negligible, but by 2020 it will
have risen to 75%. Like competitors such as Comcast,
AT&T's strategy is to drive the company toward a new
digital future, one in which telecommunications,
media, and entertainment converge, and customers
can get the information, access, and entertainment
they need, anywhere, on whatever digital device they
choose to use. That's exciting for AT&T's customers and
shareholders. But what do
you do with the 150,000 or so AT&T employees who
were hired by a phone company years ago to do very
different, nondigital, nonsoftware jobs?
Summarize the case. What do you do with the 150,000
or so AT&T employess who were hired by a phone
company years ago to do very different, nondigital,
nonsoftware jobs? Explain it elaborately.
Transcribed Image Text:For a century AT&T was America's "phone company," but it has changed dramatically in the past few years. In 2000, its wireless network data traffic was negligible. The part of its business depending on software was similarly negligible, but by 2020 it will have risen to 75%. Like competitors such as Comcast, AT&T's strategy is to drive the company toward a new digital future, one in which telecommunications, media, and entertainment converge, and customers can get the information, access, and entertainment they need, anywhere, on whatever digital device they choose to use. That's exciting for AT&T's customers and shareholders. But what do you do with the 150,000 or so AT&T employees who were hired by a phone company years ago to do very different, nondigital, nonsoftware jobs? Summarize the case. What do you do with the 150,000 or so AT&T employess who were hired by a phone company years ago to do very different, nondigital, nonsoftware jobs? Explain it elaborately.
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Equilibrium Point
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Recommended textbooks for you
ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
Economics
ISBN:
9780190931919
Author:
NEWNAN
Publisher:
Oxford University Press
Principles of Economics (12th Edition)
Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON
Engineering Economy (17th Edition)
Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON
Principles of Economics (MindTap Course List)
Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
Managerial Economics & Business Strategy (Mcgraw-…
Managerial Economics & Business Strategy (Mcgraw-…
Economics
ISBN:
9781259290619
Author:
Michael Baye, Jeff Prince
Publisher:
McGraw-Hill Education