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focus groupsi

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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**Benefits of Using Focus Groups in Social Science Research** *Select all that apply:* - Can provide immediate ideas for improvement of a product or service - Can provide insights on customers and competitors - Can gauge feelings and perceptions of a group - May not be as efficient in covering maximum depth on a particular issue
Transcribed Image Text:**Benefits of Using Focus Groups in Social Science Research** *Select all that apply:* - Can provide immediate ideas for improvement of a product or service - Can provide insights on customers and competitors - Can gauge feelings and perceptions of a group - May not be as efficient in covering maximum depth on a particular issue
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