FlexPro Ltd. manufactures a premium fitness band that costs $40 to produce. The company sells the product to wholesalers, who then sell it to end customers. FlexPro applies a 50% markup on cost when selling to wholesalers. Wholesalers then apply a 50% markup on selling price (markup on retail price) when selling to consumers. At what price does FlexPro sell the band to wholesalers? And at what price do consumers buy it from wholesalers?

Intermediate Accounting: Reporting And Analysis
3rd Edition
ISBN:9781337788281
Author:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Publisher:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Chapter17: Advanced Issues In Revenue Recognition
Section: Chapter Questions
Problem 15RE: GameDay sells recreational vehicles along with secure parking storage to customers. Game Day sells...
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FlexPro Ltd. manufactures a premium fitness band that costs $40
to produce. The company sells the product to wholesalers, who
then sell it to end customers.
FlexPro applies a 50% markup on cost when selling to
wholesalers.
Wholesalers then apply a 50% markup on selling price
(markup on retail price) when selling to consumers.
At what price does FlexPro sell the band to wholesalers?
And at what price do consumers buy it from wholesalers?
Transcribed Image Text:FlexPro Ltd. manufactures a premium fitness band that costs $40 to produce. The company sells the product to wholesalers, who then sell it to end customers. FlexPro applies a 50% markup on cost when selling to wholesalers. Wholesalers then apply a 50% markup on selling price (markup on retail price) when selling to consumers. At what price does FlexPro sell the band to wholesalers? And at what price do consumers buy it from wholesalers?
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