Factors Affecting Pricing Organizational and marketing objectives Channel member expectations Pricing objectives Pricing decisions Customer interpretation and response Costs Competition Other marketing mix variables Legal and regulatory issues
Factors Affecting Pricing Organizational and marketing objectives Channel member expectations Pricing objectives Pricing decisions Customer interpretation and response Costs Competition Other marketing mix variables Legal and regulatory issues
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question
What are the relationship of the variables affecting pricing according to the diagram?

Transcribed Image Text:Factors Affecting Pricing
Organizational
and marketing
objectives
Channel
member
expectations
Pricing
objectives
Pricing
decisions
Customer
interpretation
and response
Costs
Competition
Other
marketing mix
variables
Legal and
regulatory
issues
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