Explain the primary purpose of Customer Relationship Management (CRM) in business operations.
Explain the primary purpose of Customer Relationship Management (CRM) in business operations.
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter9: Enterprise Systems
Section: Chapter Questions
Problem 1SAT
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Explain the primary purpose of Customer Relationship Management (CRM) in business operations.
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