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Explain the meaning of related businesses, unrelated businesses, and strategic fit.

Explain the meaning of related businesses, unrelated businesses, and strategic fit.

MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter2: Strategic Planning For Competitive Advantage
Section: Chapter Questions
Problem 4LO
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Explain the meaning of related businesses, unrelated businesses, and strategic fit.

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