Explain the four primary traits that that determine the value of information.  Which trait do you feel is most important?  Briefly explain your answer.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DYMP
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Explain the four primary traits that that determine the value of information.  Which trait do you feel is most important?  Briefly explain your answer.

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