Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain the driving fores of global supply chain: technological and global cost factor
Expert Solution
Step 1 of 2
The concept of Global Supply Chain is present in businesses which operate across borders. It involves interrelated and interdependent processes of delivering products and services to the end consumers.
The factors that drive the global supply chain are :
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