Explain Semantic Differential?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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Explain Semantic Differential?

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A semantic differential scale is a survey or questionnaire rating scale that asks people to rate a product, company, brand, or any 'entity' within the frames of a multi-point rating option. These survey answering options are grammatically on opposite adjectives at each end.

For example, love-hate, satisfied-unsatisfied, and likely to return-unlikely to return with intermediate options in between.

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