Explain required rate of return on stock

Pfin (with Mindtap, 1 Term Printed Access Card) (mindtap Course List)
7th Edition
ISBN:9780357033609
Author:Randall Billingsley, Lawrence J. Gitman, Michael D. Joehnk
Publisher:Randall Billingsley, Lawrence J. Gitman, Michael D. Joehnk
Chapter12: Investing In Stocks And Bonds
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Explain required rate of return on stock

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The required rate of return is the minimum acceptable rate of return that an investor expects to receive from his investment.

The required rate of return is used as a benchmark or a cutoff rate to take a decision on acceptance or rejection of a project  or an investment 

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