Explain in broad terms the main steps of the segmentation procedure. The method by which it operates sets it apart from paging. When someone or something is said to be "compacted," what precisely does it mean?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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Explain in broad terms the main steps of the segmentation procedure. The method by which it operates sets it apart from paging. When someone or something is said to be "compacted," what precisely does it mean?
 

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