Explain how companies organize to manage brands and products.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.7: Organizing Brands And Products
Problem 1LO
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Explain how companies organize to manage brands and products.
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