Experimental Design, Variables, and Scales of Measurement 1. The risk of skin cancer notwithstanding, many Caucasians are convinced that having a tan will make them more attractive to others. Banerjee, Campo, and Greene (2008) asked 135 men and 226 women to rate the attractiveness of a female Caucasian model whose image had been digitally altered to have a light, a medium, or a dark tan. All participants were of college age (19 to 25) from a variety of racial and ethnic backgrounds (64% Caucasian, 16% Asian/Pacific Islander, 5% Hispanic/Latino, 3% Bi- or Multiracial, 2% African American, and 2% Other). All participants rated attractiveness on a scale from 0 (very unattractive) to 100 (very attractive). The findings: Male participants in the study rated the model with the darkest tan as more attractive than the same model shown with a light or medium tan. The attractiveness ratings of female participants were not affected by the depth/darkness of the tan shown in the photograph. Think about this study, and answer the following questions: There are two independent variables in this study. One is the sex of the person judging the photograph. What is the other IV? How many levels did the second IV have? а.

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Experimental Design, Variables, and Scales of Measurement
1. The risk of skin cancer notwithstanding, many Caucasians are convinced that having a
tan will make them more attractive to others. Banerjee, Campo, and Greene (2008)
asked 135 men and 226 women to rate the attractiveness of a female Caucasian model
whose image had been digitally altered to have a light, a medium, or a dark tan. All
participants were of college age (19 to 25) from a variety of racial and ethnic
backgrounds (64% Caucasian, 16% Asian/Pacific Islander, 5% Hispanic/Latino, 3% Bi- or
Multiracial, 2% African American, and 2% Other). All participants rated attractiveness on
a scale from 0 (very unattractive) to 100 (very attractive).
The findings: Male participants in the study rated the model with the darkest tan as
more attractive than the same model shown with a light or medium tan. The
attractiveness ratings of female participants were not affected by the depth/darkness of
the tan shown in the photograph. Think about this study, and answer the following
questions:
There are two independent variables in this study. One is the sex of the person
judging the photograph. What is the other IV? How many levels did the second
IV have?
а.
Transcribed Image Text:Experimental Design, Variables, and Scales of Measurement 1. The risk of skin cancer notwithstanding, many Caucasians are convinced that having a tan will make them more attractive to others. Banerjee, Campo, and Greene (2008) asked 135 men and 226 women to rate the attractiveness of a female Caucasian model whose image had been digitally altered to have a light, a medium, or a dark tan. All participants were of college age (19 to 25) from a variety of racial and ethnic backgrounds (64% Caucasian, 16% Asian/Pacific Islander, 5% Hispanic/Latino, 3% Bi- or Multiracial, 2% African American, and 2% Other). All participants rated attractiveness on a scale from 0 (very unattractive) to 100 (very attractive). The findings: Male participants in the study rated the model with the darkest tan as more attractive than the same model shown with a light or medium tan. The attractiveness ratings of female participants were not affected by the depth/darkness of the tan shown in the photograph. Think about this study, and answer the following questions: There are two independent variables in this study. One is the sex of the person judging the photograph. What is the other IV? How many levels did the second IV have? а.
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