Exhibit 5 Weekly Scanner Data on Sales of Gillette Razors and Blades, 2016-2017 Fusion Pro-Shield Razor Razor & 2 Cartridges Sensor 2-Blade Disposable Fusion 5-Blade Cartridge (4 count) Razor (12 count) Week Ending Unit Sales Price per Unit Unit Sales Price per Unit Price per Unit Sales Unit 03-Apr-16 30 $11.26 45 $21.67 18 $12.54 10-Apr-16 49 $11.56 35 $21.75 21 $12.78 17-Apr-16 36 $11.35 32 $21.78 18 $13.35 24-Apr-16 36 $11.42 52 $21.82 17 $12.44 01-May-16 49 $11.34 38 $21.92 16 $12.47 08-May-16 33 $11.16 52 $20.84 29 $10.38 15-May-16 86 $11.25 34 $22.27 29 $12.82 22-May-16 91 $11.71 53 $21.20 28 $11.68 29-May-16 76 $11.41 43 $21.93 22 $11.50 05-Jun-16 108 $11.06 35 $21.71 17 $10.09 12-Jun-16 102 $11.30 37 $22.07 24 $11.35 19-Jun-16 58 $11.52 35 $21.79 18 $12.67 26-Jun-16 57 $11.15 44 $22.19 25 $12.71 03-Jul-16 50 $11.12 44 $21.91 21 $12.88 10-Jul-16 63 $9.52 42 $20.38 20 $9.27 17-Jul-16 68 $8.45 49 $21.05 33 $10.35 24-Jul-16 54 $9.96 33 $21.67 32 $9.84 31-Jul-16 46 $10.58 26 $22.87 15 $12.14 07-Aug-16 67 $9.71 38 $22.72 20 $8.39 14-Aug-16 63 $10.50 34 $22.52 17 $11.62 21-Aug-16 37 $9.63 44 $22.31 23 $10.14 28-Aug-16 31 $10.25 38 $22.70 12 $13.01 04-Sep-16 56 $9.50 44 $22.14 28 $9.04 11-Sep-16 58 $9.74 37 $22.73 19 $8.88 18-Sep-16 55 $10.13 39 $22.70 22 $9.19 25-Sep-16 34 $9.94 38 $22.41 19 $8.41 02-Oct-16 51 $9.98 34 $22.23 22 $9.80 09-Oct-16 38 $10.72 44 $21.99 20 $11.92 16-Oct-16 28 $10.88 34 $22.37 20 $8.98 23-Oct-16 19 $10.92 25 $22.87 22 $9.34 30-Oct-16 34 $10.83 28 $22.27 16 $11.38 06-Nov-16 30 $10.60 24 $22.63 10 $11.53 13-Nov-16 31 $10.49 37 $22.21 21 $10.09 20-Nov-16 27 $10.63 36 $22.75 17 $10.57 27-Nov-16 55 $9.16 33 $22.22 9 $11.10 04-Dec-16 36 $10.58 36 $22.47 24 $11.04 11-Dec-16 42 $10.73 26 $22.06 26 $8.97 18-Dec-16 68 $10.87 17 $22.05 17 $12.75 25-Dec-16 44 $10.48 37 $22.46 19 $12.41 01-Jan-17 156 $9.71 36 $22.32 14 $12.83 08-Jan-17 25 $11.99 27 $23.32 15 $12.95 15-Jan-17 27 $12.07 35 $23.01 15 $12.83 22-Jan-17 21 $12.01 45 $22.87 13 $11.27 29-Jan-17 23 $11.52 34 $22.73 19 $12.45 05-Feb-17 23 $12.25 57 $22.75 28 $8.46 12-Feb-17 17 $12.46 43 $22.69 18 $11.39 19-Feb-17 27 $12.35 57 $22.57 16 $11.78 26-Feb-17 24 $12.14 62 $22.55 17 $12.58 Average 49 $10.83 39 $22.22 20 20 $11.17 Products/unit 2 4 Price/Product $5.42 $5.55 12 $0.93 Training
Exhibit 5 Weekly Scanner Data on Sales of Gillette Razors and Blades, 2016-2017 Fusion Pro-Shield Razor Razor & 2 Cartridges Sensor 2-Blade Disposable Fusion 5-Blade Cartridge (4 count) Razor (12 count) Week Ending Unit Sales Price per Unit Unit Sales Price per Unit Price per Unit Sales Unit 03-Apr-16 30 $11.26 45 $21.67 18 $12.54 10-Apr-16 49 $11.56 35 $21.75 21 $12.78 17-Apr-16 36 $11.35 32 $21.78 18 $13.35 24-Apr-16 36 $11.42 52 $21.82 17 $12.44 01-May-16 49 $11.34 38 $21.92 16 $12.47 08-May-16 33 $11.16 52 $20.84 29 $10.38 15-May-16 86 $11.25 34 $22.27 29 $12.82 22-May-16 91 $11.71 53 $21.20 28 $11.68 29-May-16 76 $11.41 43 $21.93 22 $11.50 05-Jun-16 108 $11.06 35 $21.71 17 $10.09 12-Jun-16 102 $11.30 37 $22.07 24 $11.35 19-Jun-16 58 $11.52 35 $21.79 18 $12.67 26-Jun-16 57 $11.15 44 $22.19 25 $12.71 03-Jul-16 50 $11.12 44 $21.91 21 $12.88 10-Jul-16 63 $9.52 42 $20.38 20 $9.27 17-Jul-16 68 $8.45 49 $21.05 33 $10.35 24-Jul-16 54 $9.96 33 $21.67 32 $9.84 31-Jul-16 46 $10.58 26 $22.87 15 $12.14 07-Aug-16 67 $9.71 38 $22.72 20 $8.39 14-Aug-16 63 $10.50 34 $22.52 17 $11.62 21-Aug-16 37 $9.63 44 $22.31 23 $10.14 28-Aug-16 31 $10.25 38 $22.70 12 $13.01 04-Sep-16 56 $9.50 44 $22.14 28 $9.04 11-Sep-16 58 $9.74 37 $22.73 19 $8.88 18-Sep-16 55 $10.13 39 $22.70 22 $9.19 25-Sep-16 34 $9.94 38 $22.41 19 $8.41 02-Oct-16 51 $9.98 34 $22.23 22 $9.80 09-Oct-16 38 $10.72 44 $21.99 20 $11.92 16-Oct-16 28 $10.88 34 $22.37 20 $8.98 23-Oct-16 19 $10.92 25 $22.87 22 $9.34 30-Oct-16 34 $10.83 28 $22.27 16 $11.38 06-Nov-16 30 $10.60 24 $22.63 10 $11.53 13-Nov-16 31 $10.49 37 $22.21 21 $10.09 20-Nov-16 27 $10.63 36 $22.75 17 $10.57 27-Nov-16 55 $9.16 33 $22.22 9 $11.10 04-Dec-16 36 $10.58 36 $22.47 24 $11.04 11-Dec-16 42 $10.73 26 $22.06 26 $8.97 18-Dec-16 68 $10.87 17 $22.05 17 $12.75 25-Dec-16 44 $10.48 37 $22.46 19 $12.41 01-Jan-17 156 $9.71 36 $22.32 14 $12.83 08-Jan-17 25 $11.99 27 $23.32 15 $12.95 15-Jan-17 27 $12.07 35 $23.01 15 $12.83 22-Jan-17 21 $12.01 45 $22.87 13 $11.27 29-Jan-17 23 $11.52 34 $22.73 19 $12.45 05-Feb-17 23 $12.25 57 $22.75 28 $8.46 12-Feb-17 17 $12.46 43 $22.69 18 $11.39 19-Feb-17 27 $12.35 57 $22.57 16 $11.78 26-Feb-17 24 $12.14 62 $22.55 17 $12.58 Average 49 $10.83 39 $22.22 20 20 $11.17 Products/unit 2 4 Price/Product $5.42 $5.55 12 $0.93 Training
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
Related questions
Question
Derive the revenue functions/ equations from the estimated demand for each of Gillette's razors and blades Determine the revenue maximizing price for each of Gillette's razors and blades
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