https://www.youtube.com/watch?v=_XOa7zVqxA4Watch this video and help me exaplain what the logos and ethos in this video • Logoso First, identify the main claim--In manycases, the main claim will be somethinglike "You should buy product X." Whatlogical reasons does the advertisementuse to support this claim? Whatevidence is provided to support thesereasons? Again, consider text (wordsspoken), but also the visual cues.Remember that the logos of anargument isn't always stated explicitly –sometimes it's implied by the images,word choice, etc.• Ethoso What kind of image does the ad createfor the company? How does the ad tryto build credibility? What type ofcompany do they want the audience tobelieve they are? Progressive,traditional, reliable, trendy, exciting?

Answered: exaplain what the logos and ethos in…

Social Psychology (10th Edition)

10th Edition

ISBN:9780134641287

Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Chapter1: Introducing Social Psychology

Section: Chapter Questions

Problem 1RQ1

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Question

https://www.youtube.com/watch?v=_XOa7zVqxA4 Watch this video and help me exaplain what the logos and ethos in this video

• Logos
o First, identify the main claim--In many
cases, the main claim will be something
like "You should buy product X." What
logical reasons does the advertisement
use to support this claim? What
evidence is provided to support these
reasons? Again, consider text (words
spoken), but also the visual cues.
Remember that the logos of an
argument isn't always stated explicitly –
sometimes it's implied by the images,
word choice, etc.
• Ethos
o What kind of image does the ad create
for the company? How does the ad try
to build credibility? What type of
company do they want the audience to
believe they are? Progressive,
traditional, reliable, trendy, exciting?

Expert Solution

Step 1

Logos requests to the crowd's explanation, developing coherent contentions. Ethos requests to the speaker's status or authority, making the crowd bound to trust them. Tenderness requests to the feelings, attempting to cause the crowd to feel irate or thoughtful, for instance