Examine the Jamaica Urban Transport Company (JUT), and advise the government of Jamaica if subsidizing the JUTC makes good economic sense. Support your arguments with articles from the Jamaica Gleaner, Jamaica Observer, and other relevant sources.
- Examine the Jamaica Urban Transport Company (JUT), and advise the government of Jamaica if subsidizing the JUTC makes good economic sense. Support your arguments with articles from the Jamaica Gleaner, Jamaica Observer, and other relevant sources.
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You are a group of Marketing Management consultants that have been
contracted and you are to create a Grocery transportation delivery service and prepare a marketing plan to be used for launching this service in the Jamaican market.
The following components/variables must be a part of the Marketing Plan:
1. Executive Summary
2. Situation Analysis
i. Market Summary
ii. Market Demographics
iii. Market Needs
iv. Market trends
v. SWOT Analysis
vi. Competition analysis
vii. Product offering
viii. Keys to Success
3. Marketing Strategy
i. Mission
ii. Marketing objectives
iii. Financial objectives
iv. Target markets
v. Positioning
4. Marketing tactics
i. Marketing Mix
ii. Marketing research
5. Financial Projections and Budget
i. Sales forecast
ii. Marketing expense forecast
6. Implementation and controls
i. Action programs
ii. Control and Evaluation Tactics
iii. Contingency planning
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