Estimate the value of a loyal customer of a loyal Volvo automobile owner. Assume the contribution margin is 0.33, the purchase price is $67,000, the repurchase frequency is every three years, and the customer defection rate is 23 percent. Do not round intermediate calculations. Round your answer to the nearest dollar. $ _________
Estimate the value of a loyal customer of a loyal Volvo automobile owner. Assume the contribution margin is 0.33, the purchase price is $67,000, the repurchase frequency is every three years, and the customer defection rate is 23 percent. Do not round intermediate calculations. Round your answer to the nearest dollar. $ _________
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Estimate the value of a loyal customer of a loyal Volvo automobile owner. Assume the contribution margin is 0.33, the purchase price is $67,000, the repurchase frequency is every three years, and the customer defection rate is 23 percent. Do not round intermediate calculations. Round your answer to the nearest dollar.
$ _________
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