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Estimate the change in the company's net operating income if it were to increase its by $1,000. cm EXERCISE 5-5 Changes in Variable Costs, Fixed Costs, Selling Price, and volume [LO5-41 Data for Hermann Corporation are shown below: Per Unit Percent of Sales $90 100% Selling price . . . . Variable expenses . . 63 70 Contribution margin . . . $27 30% Fixed expenses are $30,000 per month and the company is selling 2,000 units per month. Cost-Volume-Profit Relationships Required: 1. The marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $2 per unit. The marketing manager believes that the higher-quality product would increase sales by 10% per month. Should the higher-quality components be used?

Estimate the change in the company's net operating income if it were to increase its by $1,000. cm EXERCISE 5-5 Changes in Variable Costs, Fixed Costs, Selling Price, and volume [LO5-41 Data for Hermann Corporation are shown below: Per Unit Percent of Sales $90 100% Selling price . . . . Variable expenses . . 63 70 Contribution margin . . . $27 30% Fixed expenses are $30,000 per month and the company is selling 2,000 units per month. Cost-Volume-Profit Relationships Required: 1. The marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $2 per unit. The marketing manager believes that the higher-quality product would increase sales by 10% per month. Should the higher-quality components be used?

Managerial Accounting
Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter6: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 23E
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Estimate the change in the company's net operating income if it were to increase its by $1,000. cm EXERCISE 5-5 Changes in Variable Costs, Fixed Costs, Selling Price, and volume [LO5-41 Data for Hermann Corporation are shown below: Per Unit Percent of Sales $90 100% Selling price . . . . Variable expenses . . 63 70 Contribution margin . . . $27 30% Fixed expenses are $30,000 per month and the company is selling 2,000 units per month.
Transcribed Image Text:Estimate the change in the company's net operating income if it were to increase its by $1,000. cm EXERCISE 5-5 Changes in Variable Costs, Fixed Costs, Selling Price, and volume [LO5-41 Data for Hermann Corporation are shown below: Per Unit Percent of Sales $90 100% Selling price . . . . Variable expenses . . 63 70 Contribution margin . . . $27 30% Fixed expenses are $30,000 per month and the company is selling 2,000 units per month.
Cost-Volume-Profit Relationships Required: 1. The marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $2 per unit. The marketing manager believes that the higher-quality product would increase sales by 10% per month. Should the higher-quality components be used?
Transcribed Image Text:Cost-Volume-Profit Relationships Required: 1. The marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $2 per unit. The marketing manager believes that the higher-quality product would increase sales by 10% per month. Should the higher-quality components be used?
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