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- On your own or with a classmate, identify, draw, and explaina reverse channel with which you are familiar. What purposedoes this reverse channel serve for businesses? For the community? For consumers?Describe FOUR (4) Digital E-Commerce platforms that the company uses to market its products or services. What effect does the digital platform have on the marketing strategy for generating business income?What are some advantages of Walmart purchasing established web businesses? What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping habits of Walmart’s customers? How will the aggressive e-commerce plan implemented by Walmart affect operations at its retail locations?
- Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company?Digital marketing is important because it connects a company with its customers while they are online and is effective across all industries. It connects businesses with ideal customers on Google via search engine optimization (SEO) and pay-per-click (PPC), on social media via social media marketing, and via email via email marketing. Investigate the impact of marketing technologies on consumer purchasing behaviour?1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 3. Why should marketers play close attention to the political environment?
- Please explain in detail:- Covid-19 has forced many brick-and-mortar retailers to transform their businessinto online retailers.a. As a marketer, justify either the brick-and-mortar retailers need to retarget new potential customers.How would you describe Honest Tea’s ideal level of market coverage? Why would this intensity of market coverage be appropriate for such beverages?Explain any four (4) requirements for an effective digital/internet marketing.
- Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?1. Nowadays, consumers have become less interested to traditional media with the advancement of technology. There are times that commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner/billboard ads can be blocked. This only means that marketing methods are often ignored or even seen as ineffective. With this scenario, do you think businesses/companies should stop using the traditional approach of marketing and rely on contemporary marketing, why?