Electric cars Electric cars are a new innovation that is now beginning to have a real impact on the market. Even though the technology has existed, Tesla and other car manufacturers have only now managed to reach a wider customer group. Which of the following statements or statements is correct for how humans absorb new innovations according to Rogers' 1962 "diffusion theory". Select one or more options: S.k. 'opinion leaders' are important for the pace at which a new innovation spreads Those who adopt a new innovation early are often younger and risk-averse People are usually divided into five different categories of people who absorb innovations at different rates Even if you are early to absorb a certain innovation (such as electric cars), you are not necessarily early to absorb other innovations (such as mobile phones)
Electric cars Electric cars are a new innovation that is now beginning to have a real impact on the market. Even though the technology has existed, Tesla and other car manufacturers have only now managed to reach a wider customer group. Which of the following statements or statements is correct for how humans absorb new innovations according to Rogers' 1962 "diffusion theory". Select one or more options: S.k. 'opinion leaders' are important for the pace at which a new innovation spreads Those who adopt a new innovation early are often younger and risk-averse People are usually divided into five different categories of people who absorb innovations at different rates Even if you are early to absorb a certain innovation (such as electric cars), you are not necessarily early to absorb other innovations (such as mobile phones)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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Electric cars
Electric cars are a new innovation that is now beginning to have a real impact on the market. Even though the technology has existed, Tesla and other car manufacturers have only now managed to reach a wider customer group. Which of the following statements or statements is correct for how humans absorb new innovations according to Rogers' 1962 "diffusion theory".
Select one or more options:
S.k. 'opinion leaders' are important for the pace at which a new innovation spreads
Those who adopt a new innovation early are often younger and risk-averse
People are usually divided into five different categories of people who absorb innovations at different rates
Even if you are early to absorb a certain innovation (such as electric cars), you are not necessarily early to absorb other innovations (such as mobile phones)
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