Educational Gaming is considering developing and distributing a new arithmetic app for children. The project is similar in risk to the firm's current operations.  The firm maintains a debt-equity ratio of 0.40 and retains all profits to fund the firm's rapid growth. Educational Gaming should determine its cost of equity by __________________.   Group of answer choices using the dividend growth model using the capital asset pricing model adding the market risk premium to the after-tax cost of debt averaging the costs based on the dividend growth model and the capital asset pricing model multiplying the market risk premium by (1 - .040)

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Educational Gaming is considering developing and distributing a new arithmetic app for children. The project is similar in risk to the firm's current operations.  The firm maintains a debt-equity ratio of 0.40 and retains all profits to fund the firm's rapid growth. Educational Gaming should determine its cost of equity by __________________.
 
Group of answer choices
using the dividend growth model
using the capital asset pricing model
adding the market risk premium to the after-tax cost of debt
averaging the costs based on the dividend growth model and the capital asset pricing model
multiplying the market risk premium by (1 - .040)
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