Easyspread 2.0 Easyspread 1.0 $215 $165 Selling price Variable cost per unit of diskettes, compact discs, user manuals Development cost per unit Marketing and administrative cost per unit Total cost per unit Operating income per unit 38 24 95 60 41 31 174 115 $ 41 $ 50 Development cost per unit for each product equals the total costs of developing the software product divided by the anticipated unit sales over the life of the product. Marketing and administrative costs are fixed costs in 2017, incurred to support all marketing and administrative activities of Oregano Software. Marketing and administrative costs are allocated to products on the basis of the budgeted revenues of each product. The preceding unit costs assume Easyspread 2.0 will be introduced on October 1, 2017. 1. On the basis of financial considerations alone, should Martin introduce Easyspread 2.0 on July 1, 2017, or wait until October 1, 2017? Show your calculations, clearly identifying relevant and irrelevant rev- enues and costs. Required 2. What other factors might Gavin Martin consider in making a decision?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Relevant costs, opportunity costs. Gavin Martin, the general manager of Oregano Software, must decide when to release the new version of Oregano’s spreadsheet package, Easyspread 2.0. Development of Easyspread 2.0 is complete; however, the diskettes, compact discs, and user manuals have not yet been produced. The product can be shipped starting July 1, 2017.

The major problem is that Oregano has overstocked the previous version of its spreadsheet package, Easyspread 1.0. Martin knows that once Easyspread 2.0 is introduced, Oregano will not be able to sell any more units of Easyspread 1.0. Rather than just throwing away the inventory of Easyspread 1.0, Martin is wondering if it might be better to continue to sell Easyspread 1.0 for the next three months and introduce Easyspread 2.0 on October 1, 2017, when the inventory of Easyspread 1.0 will be sold out.

The following information is available:

Easyspread 2.0
Easyspread 1.0
$215
$165
Selling price
Variable cost per unit of diskettes, compact discs, user manuals
Development cost per unit
Marketing and administrative cost per unit
Total cost per unit
Operating income per unit
38
24
95
60
41
31
174
115
$ 41
$ 50
Development cost per unit for each product equals the total costs of developing the software product
divided by the anticipated unit sales over the life of the product. Marketing and administrative costs
are fixed costs in 2017, incurred to support all marketing and administrative activities of Oregano
Software. Marketing and administrative costs are allocated to products on the basis of the budgeted
revenues of each product. The preceding unit costs assume Easyspread 2.0 will be introduced on
October 1, 2017.
1. On the basis of financial considerations alone, should Martin introduce Easyspread 2.0 on July 1, 2017,
or wait until October 1, 2017? Show your calculations, clearly identifying relevant and irrelevant rev-
enues and costs.
Required
2. What other factors might Gavin Martin consider in making a decision?
Transcribed Image Text:Easyspread 2.0 Easyspread 1.0 $215 $165 Selling price Variable cost per unit of diskettes, compact discs, user manuals Development cost per unit Marketing and administrative cost per unit Total cost per unit Operating income per unit 38 24 95 60 41 31 174 115 $ 41 $ 50 Development cost per unit for each product equals the total costs of developing the software product divided by the anticipated unit sales over the life of the product. Marketing and administrative costs are fixed costs in 2017, incurred to support all marketing and administrative activities of Oregano Software. Marketing and administrative costs are allocated to products on the basis of the budgeted revenues of each product. The preceding unit costs assume Easyspread 2.0 will be introduced on October 1, 2017. 1. On the basis of financial considerations alone, should Martin introduce Easyspread 2.0 on July 1, 2017, or wait until October 1, 2017? Show your calculations, clearly identifying relevant and irrelevant rev- enues and costs. Required 2. What other factors might Gavin Martin consider in making a decision?
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