Each time a shopper purchases a tube of toothpaste, he either choose brand A or brand B. Suppose that for each purchase after the 1st, the probability is 1/3 that he will choose the same brand that he chose on his preceding purchase and the probability is 2/3 that he will switch brands. If he's equally likely to choose either brand A or brand B on his first purchase, what is the probability that both his 1st and 2nd purchases will be brand A and both his 3rd and 4th purchases will be brand B?

MATLAB: An Introduction with Applications
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ISBN:9781119256830
Author:Amos Gilat
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Each time a shopper purchases a tube of toothpaste, he either choose brand A or brand B. Suppose that for each purchase after the 1st, the probability is 1/3 that he will choose the same brand that he chose on his preceding purchase and the probability is 2/3 that he will switch brands. If he's equally likely to choose either brand A or brand B on his first purchase, what is the probability that both his 1st and 2nd purchases will be brand A and both his 3rd and 4th purchases will be brand B?
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Since the probability of  purchase of any of the brands (i.e., "A" or "B") defines the probability of purchase of the next specific brand, hence to obtain the probability (using the transition probability matrix) of purchasing of specific brand at (r+1)th state, the given probability is given as:

PrA  B×ABAPAAPABBPBAPBBwhere, PA B=intitial probability of purchasing each brand A and BPij (i=A,B; j=A,B)=probability of moving from brand i to brand jAnd PAA+PAB=PBA+PBB=1

 

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