Due to erratic sales of its sole product - a high-performance wireless router - Pinnacle Technologies, Inc., has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below: Sales (14,500 units x $34 per unit) $493,000 Variable expenses Contribution margin $278,400 $214,600 $196,600 Fixed expenses Net operating income (loss) $(18,000) The sales manager is convinced that a 12% reduction in the selling price, combined with an increase of $29,000 in the monthly advertising budget, will double unit sales. If the sales manager is right, what will be the revised net operating income (loss)?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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What will be the net operating income / loss?

Due to erratic sales of its sole product - a high-performance wireless router - Pinnacle
Technologies, Inc., has been experiencing financial difficulty for some time. The company's
contribution format income statement for the most recent month is given below:
Sales (14,500 units x $34 per unit) $493,000
Variable expenses
Contribution margin
$278,400
$214,600
$196,600
Fixed expenses
Net operating income (loss)
$(18,000)
The sales manager is convinced that a 12% reduction in the selling price, combined with an
increase of $29,000 in the monthly advertising budget, will double unit sales. If the sales
manager is right, what will be the revised net operating income (loss)?
Transcribed Image Text:Due to erratic sales of its sole product - a high-performance wireless router - Pinnacle Technologies, Inc., has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below: Sales (14,500 units x $34 per unit) $493,000 Variable expenses Contribution margin $278,400 $214,600 $196,600 Fixed expenses Net operating income (loss) $(18,000) The sales manager is convinced that a 12% reduction in the selling price, combined with an increase of $29,000 in the monthly advertising budget, will double unit sales. If the sales manager is right, what will be the revised net operating income (loss)?
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