Due to erratic sales of its sole product — a high capacity battery for laptop computers — PEM, Inc., has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below (see image attached): Required: 2. The president believes that a $6,600 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in an $81,000 increase in monthly sales. If the president is right, what will be the increase (decrease) in the company's monthly net operating income? (CM ratio: 40%, Break-even point in unit sales: 14,800, Break-even point in dollar sales: $296,000).

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Due to erratic sales of its sole product — a high capacity battery for laptop computers — PEM, Inc., has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below (see image attached):

Required:
2. The president believes that a $6,600 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in an $81,000 increase in monthly sales. If the president is right, what will be the increase (decrease) in the company's monthly net operating income?

(CM ratio: 40%, Break-even point in unit sales: 14,800, Break-even point in dollar sales: $296,000).

Sales (13,300 units x $20 per unit)
$ 266,000
Variable expenses
159, 600
106,400
118,400
$ (12,000)
Contribution margin
Fixed expenses
Net operating loss
Transcribed Image Text:Sales (13,300 units x $20 per unit) $ 266,000 Variable expenses 159, 600 106,400 118,400 $ (12,000) Contribution margin Fixed expenses Net operating loss
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