Dr. Thomas is interested in exploring the ways in which consumers deal with changes in point-of-sale retail technologies, specifically how consumers feel about retail brands using mobil check-out and payment options in stores. Early findings show consumers like the flexibility these options offer, but sometimes get confused about how to navigate the store to pay for items they have selected - especially when the store is busy. This research likely follows which qualitative research tradition? O Existential Phenomenology O Critical O Hermeneutic O Semiotic O Post-modern
Dr. Thomas is interested in exploring the ways in which consumers deal with changes in point-of-sale retail technologies, specifically how consumers feel about retail brands using mobil check-out and payment options in stores. Early findings show consumers like the flexibility these options offer, but sometimes get confused about how to navigate the store to pay for items they have selected - especially when the store is busy. This research likely follows which qualitative research tradition? O Existential Phenomenology O Critical O Hermeneutic O Semiotic O Post-modern
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
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Transcribed Image Text:Dr. Thomas is interested in exploring the ways in which consumers deal with changes in point-of-sale retail
technologies, specifically how consumers feel about retail brands using mobil check-out and payment options
in stores. Early findings show consumers like the flexibility these options offer, but sometimes get confused
about how to navigate the store to pay for items they have selected - especially when the store is busy. This
research likely follows which qualitative research tradition?
O Existential Phenomenology
O Critical
O Hermeneutic
O Semiotic
O Post-modern
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