Downtown! is a rapidly growing web-based retailer with about 100 management and technical support employees at its headquarters office in Florida. Mary Estrada, the firm’s IT manager, is planning a new information system that will give users better access to sales and marketing data and trends. She has a concern, however. She knows that users often request reports but use only a small portion of the data. In many offices she sees inboxes filled with printed reports gathering dust. Mary asked for your opinion: What if new system users could design most of their own reports without assistance from the IT staff, by using a powerful, user-friendly report writer program? Do you think they would request as many reports or the same types of reports? What are the pros and cons of giving users total control over output?
Downtown! is a rapidly growing web-based retailer with about 100 management and technical
support employees at its headquarters office in Florida. Mary Estrada, the firm’s IT manager, is
planning a new information system that will give users better access to sales and marketing data
and trends. She has a concern, however. She knows that users often request reports but use
only a small portion of the data. In many offices she sees inboxes filled with printed reports
gathering dust. Mary asked for your opinion: What if new system users could design most of
their own reports without assistance from the IT staff, by using a powerful, user-friendly report
writer program? Do you think they would request as many reports or the same types of
reports? What are the pros and cons of giving users total control over output?
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