$ millions Net sales Cost of sales. Apple Current Year $ 265,595 $ 163,756 Prior Year $ 229,234 $ 141,048 Google Current Year $ 136,819 $ 59,549 Prior Year $ 110,855 $ 45,583 Required 1. Compute the amount of gross margin and the gross margin ratio for the two years shown for each of these companies. 2. Which company earns more in gross margin for each dollar of net sales for the current year? 3-a. Does the company's current-year gross margin underperform or outperform the 35% industry average in the case of Apple? 3-b. Does the company's current-year gross margin underperform or outperform the 35% industry average in the case of Google?
$ millions Net sales Cost of sales. Apple Current Year $ 265,595 $ 163,756 Prior Year $ 229,234 $ 141,048 Google Current Year $ 136,819 $ 59,549 Prior Year $ 110,855 $ 45,583 Required 1. Compute the amount of gross margin and the gross margin ratio for the two years shown for each of these companies. 2. Which company earns more in gross margin for each dollar of net sales for the current year? 3-a. Does the company's current-year gross margin underperform or outperform the 35% industry average in the case of Apple? 3-b. Does the company's current-year gross margin underperform or outperform the 35% industry average in the case of Google?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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